What is 10DLC?
10DLC stands for 10 Digit Long Code. It is the new standard for A2P messaging in the US and applies to all messaging over 10-digit geographic phone numbers. As A2P messaging continues to increase year-over-year (it is projected to hit 3.5 trillion messages by 2023), carriers are focused on protecting consumers while ensuring good actors have access to the resources they need to engage with customers. 10DLC is expected to provide higher messaging throughput and better deliverability of messages.
How does 10DLC affect you?
New Carrier Fees
All carriers will be adding additional charges for 10DLC messages passing through their networks. These charges range from .0025 to .005 cents depending on the carrier. And unfortunately, these costs are being passed through to the consumer. We are in the process of revising our pricing model and will provide you with an update as soon as it's available.
In an attempt to reduce SMS spam, all numbers must now be registered in a campaign. This will require specifying a use case, and including sample messages for each campaign. Over the next few days, you will see a new option in the vorText back end that will prompt you for this inforamtion. Once you provide it, we will register a campaign on your behalf with the carriers.
Nationwide SMS carrier fee FAQ
Why - The carrier surcharge helps carriers monitor and protect customers from SPAM messages. It comes from an agreement among SMS providers to prevent overlooked spam messages going to their customers. The fee also goes to keep creating a more stable SMS and MMS network as the technology improves. The cost is determined by the carrier's set cost. This fee varies by terminating the carrier, cost of operation, and available bandwidth.
What - The carrier surcharge fee is now an industry standard. The carrier fee goes directly to the carriers for the upkeep of emerging technologies and continuing stability to the network. The carrier fee charge is managed by The Campaign Register (TCR). TCR works as the database to verify an SMS or MMS user is not sending messages that are considered spam.
Where - You will encounter this carrier surcharge fee when you send any outbound SMS or MMS messages to your customer's mobile phone numbers. This carrier fee is added to the cost by the carrier and is applied per message sent.
What if I don't register my number?
Chances are, your messages will start being flagged as spam. There is a grace period for registrations, but we do not know how long it will last. So please register your number ASAP from our backend portal!